Greenwashing: How to Avoid It When Marketing Your Credentials

Using your Carbon Certificate in marketing is a great idea, but you must be careful not to "greenwash".

What NOT to say

Avoid vague terms like "Eco-Friendly," "Green," or "Carbon Free" unless you have specific scientific proof for the whole lifecycle.

What TO say

Be specific and factual. Use phrases like:

• "We measure and report our Scope 1 & 2 emissions annually."
• "We hold a verified Carbon Data Registry certificate."
• "Our emissions calculation is based on NGA 2026 factors."

Transparency is key. Showing your math (via our certificate) is the best defence against greenwashing accusations.

Reference: ACCC 'Making environmental claims' guide.